• Manager, Visual Merchandising

  • Birks. Pure Delight.

    Established since 1879, Birks is a luxury jewellery store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each and every one of our clients.


    As a Manager, Visual Merchandising, at the Birks Head office, you will get to embody our belief in the promise of a brighter tomorrow through each interaction. As such, you will get to work in a highly motivated team that values excellence, hard work and team work.


    Are you our hidden gem?

    Reporting to the Creative Director, the Manager, Visual Merchandising is responsible for articulating and executing the creative vision, visual window concepts and in-counter merchandising for Birks stores ensuring a stimulating environment that enhances the customer store experience and promotes brand consistency. This person will be responsible for assisting in all new store openings and the roll out of visual merchandising policies & procedures in the entire Birks Group network as well as at Wholesale accounts’ points of sale. 


    To do so, the Manager, Visual Merchandising will be expected to…


    • The Manager, Visual Merchandising is responsible for the creation of novel and unique concepts for window displays and in-counter presentation at Birks Group stores and at offsite events, in collaboration with the Creative Director and in line with the Marketing strategy.
    • Build an annual visual display calendar that integrates itself into the Go-to-market calendar and that reflects all launches of new collections and seasonal window and in-counter changes.
    • In collaboration with Product Brand Management, lead the application of our Planogram strategy and track results to make recommendations on future updates inside each Birks store.
    • Set standards for new and core merchandise and monthly resets.
    • Lead the execution of the Visual Merchandising strategy at all customer touchpoints in Birks
    • Group brick-and-mortar stores and for Birks brand presence in wholesale retail partners to ensuring adherence to brand aesthetic and standards.
    • Work closely with Product Brand Management on new product introductions for Birks Brand and third party brands.
    • Partner with graphic design team to create and apply strong visual signage that corresponds with planograms.
    • Partner with store teams to act as a liaison of communication between head office and store level execution; this includes weekly and monthly communications as needed.
    • Manage the visual presentation budget; keeping close track of expenses related to visual merchandising to ensure projects remain on budget.
    • Follow-up on requests from both internal and external partners including store directors,
    • Product Brand Management, wholesale accounts, etc.
    • Collaborate with Brand Marketing, Events and PR for creative visual merchandising needs.
    • Produces quality work in a consistent, timely and organized manner and takes ownership for projects from concept through implementation.
    • Participate in other tasks and special projects as may be required


    Our ideal candidate has…



    • University diploma in Marketing, Visual Merchandising or any related field



    • A minimum of 5 years of related experience
    • Experience in luxury goods and/or retail industry- a must have


    • Solid knowledge in computer: MS Office, Word, Excel, Power Point, Outlook
    • Excellent interpersonal and communication skills (written and verbal)
    • Positive attitude and team work
    • Self-motivation skills
    • Good negotiation skills
    • Good organizational and time management skills
    • Flexibility in various tasks
    • Excellent customer service skills
    • Bilingual: French and English (spoken and written)
    • Strong team values


    Our promise of delight

    In return for your commitment to excellence, we offer…

    • Competitive earnings
    • Social benefits
    • Wellness program
    • Award and recognition programs
    • Innovative and unique training programs
    • Employee discounts

    At Birks, you will find a management team that truly cares about your professional growth. You will be empowered to be yourself, in order to offer excellent customer service and to create an experience that will build long-lasting client relationships.


    Come join us at Birks, and let your true self shine!

    Are you the gem we are looking for?



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